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How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018
In the last two years, the number of affiliate partnerships with influencers has soared. Within CJ Affiliate’s network, advertiser annual revenue from relationships with influencers and content publishers has had 30% year-over-year growth and influencers ...
How to Build Your Own Marketing Activity Tracker
Most advisors know they should track their key marketing activities—it’s no secret. And while activity tracking is basic in theory, implementation takes an incredible amount of self-discipline. It’s the ultimate form of internal accountability.
It’s Time to Push the ‘Reset’ Button on Bank Marketing
Subscribe to The Financial Brand via email for FREE!Marketing as a discipline has totally reinvented itself over the past several years, from primarily a communications function to one that creates both value and revenue. Unfortunately, most bank and ...
Quad acquires Dallas marketing firm
Quad/Graphics Inc. said Wednesday it has acquired Ivie & Associates, a Dallas-based provider of onsite marketing services for major retailers and one of the fastest-growing privately held companies in the United States. Ivie is a family-owned company ...
Erie Insurance names Kim Kaercher Corporate Marketing Officer
ERIE, Pa., Feb. 21, 2018 /PRNewswire/ -- Erie Insurance has appointed Kim Kaercher as Corporate Marketing Officer with oversight of ERIE's marketing strategy and functions. Kaercher's diverse background spans advertising, marketing, communications, program ...
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