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    Editor’s note: Platforms need to make sure they can cash the IPO cheque

    Given the financial difficulties of some platforms, it does make sense for advisers to bear profitability and sustainability of ownership in mind when conducting their due diligence. Yet there remains a concern that such heightened levels of investment ...

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    Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a Software Engineer with Aricent Technologies. Vandita writes for MarTech Advisor as a freelance contributor.

    AI IN MARKETING: How brands can leverage artificial intelligence to improve personalization, enhance ad targeting, and make marketing teams more agile

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    You've Planned The Perfect Marketing Event. Here's How To Make Sure People See It

    Having the perfect marketing live stream planned out to a T may still not be enough to get the return on investment you'd expect. Here are some strategies to ensure your live virtual event gets the audience it deserves. You've planned the perfect marketing ...

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