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New Jersey county sues OxyContin maker, alleges racketeering
The suit accuses the defendants of racketeering in marketing and distributing prescription painkillers, claiming the scheme resulted in billions of dollars for them while leaving millions of people addicted to opioids. It cites the "staggering costs and a ...
Channellock's products featured in engaging marketing campaign video
“Built Strong. Works Hard. Won’t Quit." is a new ad campaign by Channellock Inc., the Meadville-based maker of tongue-and-groove pliers and other hand tools. The new marketing campaign launched Tuesday features a custom-built Rube Goldberg machine ...
Marketing for Long Sales Cycles: Understanding the Relationship
Whether you're selling technology that will revamp an entire business's IT infrastructure, or a business helping consumers buy a home, a long sales cycle requires different approaches to marketing strategy. At the end of the day, the decision-maker needs ...
Empires & Puzzles maker Small Giant Games raises million for mobile titles
This isn’t an unusual journey for a game [studio] to make as they search for a sustainable performance marketing loop. But, given my personal background developing match-3 games when I was at King Digital, I was intrigued by the team’s ambition to ...
Why Technographics Make All Your B2B Sales & Marketing Outreach Better
Zendesk, a maker of customer relationship software ... Customer retention: By using technographics, marketing teams can see if their customers are using competing or complementary products for which their solutions may be a better fit.
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