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    Good digital ads take more work

    "The biggest opportunity in digital right now is to stop shouting at the crowd and start talking to your customers," said Jonah Cole, Dominion Dealer Solutions SEM product manager ... traffic -- from the AdWords and AdSense services that place ads on ...

    Why Facebook Would Buy Chai Labs

    SEM and keywords. Further, Rajaram is a significant hire himself, and yet another former Googler now at Facebook. In addition to his crucial work on AdSense, Rajaram is an advisor to Canoe Ventures, Coupons.com and Tumri, and was a director at Associated ...

    What's the Difference Between SEO and SEM?

    Search engine marketing, or SEM, refers to the paid ads that show up in the sponsored ... invented by early pioneers Inktomi and popularized by Google's AdWords system. (By the way, AdSense is Google's content network; while marketers can buy text ads ...

    Digital Markets

    A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been ...

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