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    Universal Marketing Overhaul: Michael Moses Promoted, Dwight Caines Hired

    Universal has elevated Michael Moses to the position of worldwide marketing president and hired Dwight Caines as co-president of marketing, the studio announced in a company-wide memo. The moves come as Universal has been rocked by a series of executive ...

    The Future of Digital Marketing in a Data-Privacy World

    Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing in business in Europe, how they go about collecting that data just got a lot more difficult. And corporate ...

    Verlo Mattress Announced the Hiring of a Vice President of Marketing

    Verlo Mattress announced the hiring of Dirk Stallmann as Vice President of Marketing. “I am excited to join Verlo and draw upon their 60 years of history in the mattress business,” said Stallmann. “The story here is so different from any in this ...

    5 Ways Marketing Automation Won’t Help Your Business

    Marketing automation, as an industry, is growing phenomenally. In fact, the inaugural Marketing Automation Technology Forecast, 2017 to 2023 (Global), produced by Forrester at the end of April, predicts that annual spend on such martech will reach bn in ...

    Automated Marketing: Work Smarter, Not Harder

    There is an old adage: “Work smarter, not harder.” This, in a nutshell, is at the heart of marketing automation. What it is As explained by HubSpot, marketing automation is software that prioritizes and executes your marketing for you, freeing you up ...
 

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  • Why Content Marketing Is a Fool-Proof SEO Strategy Today

    This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own. The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce ...
  • FTC Charges Premium Business Pages Over Unsolicited Calls About SEO, Other Services

    In one case, Premium Business Pages called a small business up to four times a day, demanding payment for search engine optimization services–even though the business did not have a website. These charges are only a small part of a total of 24 actions ...
  • 7 Questions for Macy’s SEO Leader

    Ask PR pros and marketers if they are satisfied with their efforts relating to search engine optimization and you likely will get a mixed bag of replies. The truth is many communicators don’t know what they don’t know when it comes to SEO ...
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