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Will Biscan Works In Social Media. He Hates It. He Wrote This E-book About His Experiences, And The Things That He Can't Stand. Commenting On The Book, Biscan Said: "social Media Is Really Bollocks, Isn't It?"

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    A New Approach to the CMO's Marketing Strategy

    With more than 20 years of marketing experience, Frank Moreno is VP of product marketing at Datawatch, a data preparation software provider. Currently, he heads the worldwide marketing for Datawatch, including product marketing, demand generation, industry ...

    WeWork Buys Digital Marketing Firm

    WeWork is purchasing a digital marketing company whose services it has used since 2016. The New York-based co-working space provider is taking over Conductor Inc., a startup known for helping big-name brands modernize their digital marketing capabilities.

    Beyond Lead Gen: Aligning Your Digital Marketing Strategy To Convert And Keep More Customers

    In my role as strategy lead for a digital agency, I have the opportunity to work with many marketers. Regardless of their company, tenure, experience or title, when I ask about the key goal for any campaign, asset or website, the response is always lead gen.

    Content marketing: Don’t play it safe

    Chris Brogan issued a plea at the CUNA Marketing & Business Development Council Conference Sunday in San Francisco: “Stop putting junky marketing out into the universe.” That starts with creating high-impact marketing content, says Brogan, a best ...

    Sarepta to file U.S. marketing application for DMD med golodirsen by year-end; shares ahead 5% premarket

    Sarepta Therapeutics (NASDAQ:SRPT) announces that it expects to complete the rolling submission of its U.S. marketing application seeking approval for exon 53-skipping golodirsen for the treatment of Duchenne muscular dystrophy by the end of the year when ...

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