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    The App-solute Truth with Adam Fingerman, Chief Experience Officer, ArcTouch

    For a B2B app, a CMO may be tracking ROI in any number of ways, depending on the nature of the app — from helping sales and marketing teams capture more leads to saving enterprise users time. Q: How involved should a CTO be in the process of building a ...

    Using push notifications for mobile app retention

    Push notifications are the bread and butter of many mobile app marketing strategies, and they can be incredibly effective if used correctly. The good news for marketers is that people have become more receptive to push messages in general. A recent survey ...

    Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy

    Snapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options — Creative Kit, Login Kit, Bitmoji Kit and Story Kit — and has been designed, according to Snapchat, to prioritize user ...

    Twitter is redesigning its app to put breaking news first

    SEE ALSO: The mute button is Twitter's most underrated feature But now that the company has refocused its marketing around breaking news and events, it also needs to refocus elements of the actual app and service. Which is why, today, the company unveiled ...

    Reasons your mobile app is the best marketing strategy for your business

    Submitted by Techugo Pvt. Ltd. Marketing is the backbone of your sales funnel, and no organization or the company can survive without the integration of marketing strategies into its mechanism to ooze out the revenue glut for your business. It is no more a ...
 

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    Ask PR pros and marketers if they are satisfied with their efforts relating to search engine optimization and you likely will get a mixed bag of replies. The truth is many communicators don’t know what they don’t know when it comes to SEO ...
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