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    Report: Facebook leads other platforms for app-install ROI in performance index

    According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers.

    How These 4 Brands Are Using Their Apps to Personalize Customer Experience

    Powered by mobile marketing company Urban Airship, the Kings’ arena app, Golden 1 Center, sends out personalized updates—like nearby parking or ordering food to your seat—on game day. The notifications register a 41 percent indirect open rate ...

    HR and marketing lead the way in cloud service adoption

    Marketing and HR have the highest number of cloud services per organization, at 121 and 139 respectively. This is among the findings of the latest Netskope Cloud Report which also highlights that because many of these apps are user-led they are flying ...

    Shopping apps are driving mobile to account for half of online sales in Europe

    driven by in-app transactions, according to a report from commerce marketing company Criteo. The report, made up of the individual browsing and purchasing data from over 5,000 retailers in more than 80 countries during Q4 2017, found that 54 per cent of ...

    Consumers In-App Shopping Habits Surge: Criteo's Q4 Global Commerce Study Reinforces the Power of Mobile and Omnichannel in Driving Sales

    Latest Report Findings Show That Advertisers Saw Almost 50 Percent Year-Over-Year Increase of In-App Transactions, Climbing to 46 Percent in Q4 2017 NEW YORK, Feb. 21, 2018 /PRNewswire/ -- Criteo S.A. (CRTO), the leading commerce marketing technology ...

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