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    Common Mistakes Non-Marketing Leaders Make When Hiring Marketing Executives

    Contact us to find a world-class marketing executive today You’re now in a world where innovation and change is no longer an option. Frankly, your organization needs an incredibly capable marketing le...

    How Brands Can Use Data to Bridge the Gap Between Human and Machine

    Our approach to content marketing today should not only be reactive ... This approach allows for a more human and authentic interaction between customers and brands. Imagine that you’re a CPG retailer ...

    How to Use a CDP to Engage Customers Outside the Realm of Marketing

    Yes, CDPs by definition are marketing systems, built for marketers ... IT professionals and even human resources employees — anyone who needs to understand the customer. 5 CDP Use Cases That Directly ...

    Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

    Companies bringing more marketing resources in-house are struggling to find the talent they need, with a range of reasons why, from making sure a person fits the culture to archaic human resources sys...

    Marketing Automation: What Chatbots Were Born For!

    Not bad for a little business effort, and marketing the bot itself becomes a key task to focus on. Many brands large and small have adopted bots to handle their social media interactions. The idea isn ...
 

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